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“Current employees are retiring at a record pace and are being replaced by a generation of people who 7715work, think and connect much differently than their predecessors,” states Leah Szemborski, an EAP counselor and author of an article on this subject matter, in an upcoming issue of the Journal of Employee Assistance.

Just how CAN employee assistance professionals make sure their services are relevant to the Facebook Generation? Full-color posters that promote your specific EAP can be one simple, inexpensive, yet effective method. Consider: Young people are used to quickly scanning LOTS of text online – so they tend to avoid reading long messages. However, full-color posters contain little text, yet are striking and rich in visual content. Messages are simple, colorful, and yet intriguing.

517_186_thumbFull-color posters offered by Impact Publications come in 11 x 17 and 8-1/2 x 11 sizes, and are even available in Spanish! Categories include Anger, Addiction, Financial, and Mental Health. To find out more, check out http://www.impact-publications.com/categorgy/EARN-Posters

Note: Once on the main page, go to the “Employee Assistance Professionals” and “Posters” links.