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One of the biggest misconceptions in the business world – regardless if it’s employee assistance, supported employment, or any other speakerprofession – is that if you are an expert on a certain topic, then you can be a trainer.

However, understanding a given subject does not necessarily translate into knowing how to help others learn the topic as well as you. In truth, the secret to successful training is to train the trainer FIRST… before they can train others.

Presentations needn’t be a chore when the speaker THINKS. In an earlier post, the letter “T’ in this method was explained. The letters “H” and “I” will appear below.

Hunt for the essence of your content.

When you simplify, you stand a greater chance of being a supreme educator. While coaching a sales representative from a Fortune 500 company, a consultant was told the rep feared that “dumbing things down” for his audience would reduce his credibility. The consultant encouraged the rep to speak with elegant simplicity, as that would engage customers into thinking of the meeting as a conversation. This allowed the sales rep to directly respond to the client’s most pressing questions. Imagine the difference that this rep saw when he began the conversation by sharing four quotes from consumers who had used the product, and explained the results they had experienced. Outcomes, after all, are the essence of why anyone tries new products or services.

Investigate the expertise present among your audience.

Facilitation does not mean “boring group work” because – when done effectively – it permits the attendees to meet and learn from one another. When you’re given a time frame in which to present, perhaps one hour, plan to speak for only one-third to half of the time. This allows for true interaction.

The final letters, “N” and “K” will be presented in the final post in this series. This article originally appeared in the December 2013 Employee Assistance Report. For more information, visit the “Employee Assistance Professionals” tab at http://www.impact-publications.com Additional information is available at http://www.kevinoc.com  and   http://www.jkhopkinsconsulting.com.

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