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imagesHigh unemployment rates are a frequent topic of discussion, but not many people think to use jobless rates to predict the Super Bowl.

RiseSmart’s analysis of U.S. Bureau of Labor Statistics shows that 20 out of the past 25 Super Bowls were won by the team whose city boasts the lower unemployment rate. It’s a quirky correlation to be sure, but you can’t deny its 80 percent success rate in predicting the winner.

Through November, the 2012 unemployment rate for the Baltimore metropolitan area was 7.2 percent, compared to 8.2 percent for the San Francisco metropolitan area.

One could hypothesize that a fan base with higher employment is more likely to attend games, buy team merchandise, and cheer on their team at sports bars and restaurants.  By contrast, a metro area struggling with high jobless rates might subtly but negatively impact its teams success.

“Never underestimate the power of having a job,” states Sanjay Sathe, founder and CEO of RiseSmart. “It impacts workers, their families, their cities, and just maybe their football teams.”

 For more information, visit www.risesmart.com

 

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